Style Guide

A simple logo in the brand's colors represents chat bubbles. The blue color was selected as the primary one to represent a trustworthy service, accompanied with the secondary green, to ensure a natural and organic feeling to represent a straightforward human-to-human conversation. Acumin Pro is selected to serve as a genuine and easy-to-digest font, to carry the feel of sincerity and safety, which the brand stands for. Images used in branding are of diverse young professionals, which shows an empathetic, bold, and modern vibe, and at the same time represents both the target group and the staff behind the scenes.